As fitness geeks, Brian and Richard often talked about their experiences helping friends improve their fitness. They would often provide advice and guidance only to see their friends give up for a variety of reasons. Sometimes it’d be because they didn’t see progress quickly enough. Other times it’d be because they didn’t have others to work out with them. And many times it’d be because working out was just... well, work. So in August 2010, Richard got the idea: what if fitness could be turned into a game? After all, both he and Brian understood how addictive it could be trying to get to that next level, beating that next boss, and completing that next quest (not that they spent their childhoods doing that or anything...) They also realized that the addiction games create was the exact same addiction that drives their fitness efforts every day. And so Fitocracy was born. Fitocracy’s mission is to make fitness a more fun, more addictive experience. Play Fitocracy to beat challenges, push your boundaries, and show your friends who’s boss. Get addicted to your fitness.