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Having a blog is like creating a connection with the customers that we may not have done so easily in the past. A blog is more than sharing personal opinions and beliefs.A corporate /business blog is used to communicate with your audience, to create a bond, a loyalty that cannot easily be breached. Thus, when writing a corporate blog it is imperative that you know how to tame your emotions, opinions and instead relate to your audience. It is also essential that you know how to promote your blogs on social media and other marketing channels for your audience to notice you at the correct moment.

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