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Recently, the major shaving industry has been floundering as margins become almost as narrow as the blades they cram into those molded plastic heads. The major companies, such as Proctor & Gamble (parent company of Gillette) and Energizer (parent company of Schick), have placed the blame on trends and style fads — namely, “The Hipster.” It’s the reasoning of the major players that the increased love for facial fur has decreased the demand for their products. It’s an interesting ideology, for sure, but I’m fairly certain it’s completely incorrect.

Read more: http://howtogrowamoustache.com/wet-shaving-why-now/#ixzz3DilNTPds