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Interesting use of prize value economics.
"Elliot and Giana Storey, of Westbrook, will bring home 11 cases of Goose Island Octoberfest beer and $665. They bested 43 other couples to win the 17th annual competition. The Storeys completed the 278-yard course in 59.18 seconds. Their prizes were the weight of Giana in beer and five times her weight in cash."
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