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How Maximilian Hoffman made Porsche & BMW cool

via www.core77.com 1 year, 4 months ago
How Maximilian Hoffman made Porsche & BMW cool

"Here's the fascinating story of a man responsible for seeing not one, but several automotive icons brought to market. He was not a designer, nor an engineer, and he didn't even work for the companies that produced these cars. But he became an influential tastemaker with an indelible place in auto design history."

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