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I'm a casual cigar smoker, and based on some comments from a tack I posted it there are others here as well.
My limit per stick is at the most $10 (a vast number of choices thanks to the beauty of the internet), and here is my favorite:
Oliva Serie V - med-full bodied, rich and delicious all the way down to the nub. It's ~$8-$10.
I usually pick up sample packs and sale bundles to fill out the humidor, though.